Humans are imaginative creatures. And when our imaginations began to feel constraints, we ourselves began to feel the constraints of life. Maybe a core reason as to why we persist on advancements in technology, entertainment and what consists of our day-to-day lives. This is the beauty of augmented reality(AR) technology. It embeds itself within our environments, adding another layer to how we experience life. It optimizes the space we use to conduct our activities. AR makes leisure and entertainment that much more fantastical, connecting us to our places of abode in fun and unique ways. There are those who have been forwarding AR apps creation.
The pursuit of forwarding AR apps for mainstream consumption
ARLoopa has been elevating the brand experience with captivating branded AR applications. The power of webAR is harnessed for cloud-based app deployment. Meaning no need to download additional apps to transfer to the experience. Virtual reality(VR) app development is also part of their expertise. They believe that AR unlocks a hidden and magical realm of capabilities within the physical world. Leveraging augmented reality technology, allows people to enhance their vision of the world.
ARLoopa creating captivating AR for the imaginative experience
JarIt is ARLoopa’s specialized AR app for viewing delectable food from different restaurants. The applications provides next-level restaurant experience, by offering customers an hi-def view of the dishes before ordering. This effectively increases customer satisfaction, as they know what their food will look like. The studio team heads out to the clients restaurant and extract’s photogrammetric 3D data from prepared menu items. Afterwards, the digitized dishes can be hosted over ARLoopa’s cloud service or white labeled with a tailored design AR app. Markers are also created, to ensure access to photorealistic dishes. JarIt offers different plans with varying features, including number of digital scans, analytical data and dedicated support. A perfect application of forwarding AR apps for next level restaurant experiences.
For those who’s into fashion, will enjoy ARLoopa’s watch application. Watchmakers, including Rolex, Tissot and Geneve have had their premium watches photogrammetrically scanned, in order for customers to virtual try on their products. With AR-Watches, a downloading tracking image is provided and used to place the digitized watch on the wrist. After fitting the tracking image, different watches can be explored, potentially leading to a sell. Watch manufacturers can also host on the ARLoopa’s service or have their own customized AR application.
Interior decoration is also receiving a lift from AR applications with ARLoopa’s interiAR app. The application enables people to place furniture within a designated area. Instead of relying on printed trackers, planar detection implemented with utilization of ARKit. Interior design and furniture companies can have their products photogrammetrically scanned and hosted for people to try within their homes or office space. Seems only natural that such companies would adopt AR technology for product showcasing. Better to view the furniture in the space it will be placed in, rather than at the retail center.
Forwarding AR apps fosters an AR community
To access their extensive library of augmented apps, people are free to download the branded ARLoopa App. Various types of XR and 3D content can be explored and played with. Users can also create and upload their on AR content for public access. The application is also used to view branded applications from the production of ARLoopa. Marker-based, marker-less and location-based AR is all present within the XR content library. Users can visit the website for downloadable markers, which can be activated by the application. This openness to AR content, makes it easy to forward AR apps for mainstream adoption.
ARLoopa has already catered to Coca-Cola, King Garden, Cosmopolitan, Cinema Quest and other recognized brands. Their partners include DreamShots, Aurora Baréalisse, American University of Armenia and Antares Media Holding. A true testament to ARLoopa’s dedication to propelling the AR industry. Surely as the masses increasingly institute AR into their day-to-day routine, will you peer Around Your Screen to find ARLoopa an household name.
Thank you for reading!
Extended reality(XR) is one of those magical mediums that allows complete freedom of human expression. XR let’s us alter our environments best suited for our journey in life. We are already close to our devices, relying on them for everyday interactions. Elevated XR experiences will allow us to immerse our devices in our physical reality. Companies and public institutions are already diving in XR, leveraging the potential of immersive technologies. Job on-boarding and training has seen significant improvement with XR. Colleges have provided meaningful impactful immersive experiences for students. And brands are delivering unparalleled experiences encapsulating their consumers.
Who is producing elevated XR experiences
When it comes to widespread adoption of XR technology, Groove Jones is single handedly setting the standards for elevated XR experiences. The XR production studio has been producing compelling XR applications since 2015. To keep Groove Jones grooving, the studio incorporates an eclectic team of XR experts, with skillsets ranging from graphic design and content creation to project management and brand engineering. But what’s an artist without their tools. This is why they sport a high tech virtual reality development lab in Dallas, Tx. The room-scale VR workspace plus hand-picked digital tools, means Groove Jones have the capabilities to unleash high-fidelity XR experiences.
Groove Jones and Raypacks solution for learning the AVIA pool heater
One XR solution to come out of their development lab was for residential and commercial pool professionals. Raypack wanted to provide an realistic virtual training simulation for their AVIA pool heater. They believe the best way to learn is by doing and leverage VR to give individuals necessary hands on training, for proper installation of the pool heater. HTC Vive Pro system was the choice of hardware to transport people into the virtual training environment. This is a significant use case of VR. This means XR provides manufacturing companies the ability to teach people more effectively on how to use and install their products safely.
The Ark Encounter brings attendees right to the day of The Great Flood
Location based entertainment(LBE) venues also benefit from elevated XR experiences. Virtual Truth Experiences, a company focused on biblical experiences, partnered with Groove Jones to journey back to the moments of Noah and the Ark, named The Ark Encounter. Combining both the MX4D® Motion EFX Experience seat and HTC Vive VR headset, people are immersed in an visceral biblical journey. At the start of the adventure, people enter a time capsule which is accompanied by a bot named P.O.D.. It takes a few time jumps before P.O.D. calibrates correctly to jump to the moments of when the Ark was being built. These moments include Noah’s son’s planning and constructing, the paired animals boarding the vessel and the Great Flood. This adventure can be encountered at Truth Traveler.
Elevating product packaging with elevated XR experiences
Brands of course have been investing in XR tech for increasing brand engagement and providing consumers a refreshing way to interact with their products. Groove Jones produced an fantastical and artful augmented reality application for Constellation Brands’ Victoria Dia De Los Muertos campaign. Package labels and intricately designed coasters were used to activate the webAR experience. Once activated, unique art is brought to life, representing the themes of Life and Death in celebration of the Mexican holiday. It is an experience that’s easily shareable with the pass of a bottle and entertains the consumer with mesmerizing art. An excellent adaption of branded AR.
Bringing XR into locaation based venues
These are only but a few companies who’ve relied on Groove Jones XR services. They provide business solutions, branded XR content, LBE venue experiences and their proprietary Groove Tech. GrooveTech is a packaged set of hardware and software technologies for location based on-site activation and experiences. Their full size human scanner, XR Avatar Station, captures 3D data for constructing personalized holographic avatars. St. Louis Aquarium at Union Station used GrooveTech to their Otter Chat interactive talk show. Tommy the Otter, an North American River Otter engage attendees in real-time, enhancing the level of engagement to the attraction.
A beautiful future to explore
Amusement parks, industrial manufacturers and consumer brands are finding their businesses beautified with elevated XR experiences. Another level of dimension of media opens another level of dimension for the business to express itself. XR is another way to satisfy the human curiosity. To fulfill the fantastical landscape we imagine within ourselves. Groove Jones XR studio deserve much respect for leading the way in premium immersive experiences, pushing the bounds of the human imagination. Extended reality is truly extending human reach.
Thank you for reading from Around Your Screen!
Augmented reality(AR) is such an beautiful and effective media. Where the real world becomes digitized to enhance how we experience it. There is a basic conceptual foundation, yet complex methodologies for stabilized AR experiences. First, digital objects needs to be tracked in relation to the physical environment. Second, the screen door and shutter effect needs to be resolved to reduce the uncanny effects of digital objects. Third, digital objects need to interact with the physical environment in a realistic way. Fourth, people need to have intuitive and seamless interactions with digital objects in the physical environment.
Fortunately, dedicated individuals have came up with various methodologies to achieve these. These people have formed their own studios to help those wanting to skip the rigorous work of AR creation and get straight to developing the experience itself, rather than the mechanics of AR. This is great for brands who now can go to an AR studio for streamlining AR production for branded AR experiences.
Rock Paper Reality propelling AR
With over 12 years of AR development experience, Rock Paper Reality(RPR) is a pioneering studio offering brands an convenient way to create stabilized AR experiences. “Rock Paper Reality is an Augmented Reality design agency that helps startups and Fortune 500s in marketing, education, entertainment, and retail agencies harness the full value of AR.” The dedicated AR studio is led by Bobby King(Founder, COO), Patrick Johnson(Founder, CEO), Preston Platt(Founder, CTO) and Jiten Dajee(Head of Digital Strategy). Their leadership has won them Best-In-Show at the renowned extended reality(XR) event coordinator, Augmented World Expo.
Digital services for stabilized AR experiences
They offer valuable services, including AR app production, unique AR gift packaging, WebAR implementation and expert consulting for effective AR experiences. With so many years in AR development they have a robust toolset for AR production. ARKit, AR Core, Vuforia, 8th Wall are only the few XR tools Rock Paper Reality utilizes to bring AR content to life. The AR studio also has the expertise to implement AR for mobile devices(iOS/Android), XR head-mounted-displays(Lenovo Explore/Hololens/Magic Leap) and WebAR. Magic Leap and Hololens has been increasingly adopted by companies in various industries. Useful for visual prototyping of ideas and integrated environment on-board training, which Rock Paper Reality has the very means to do.
Fantastical media for product packaging
Siduri, a subsidiary of Jackson Family Wines and distinguished Pinot Noir specialist, partnered with RPR to produce a leading photorealistic WebAR experiences for wine connoisseurs. The WebAR app introduces people to holographic Adam Lee, the founder of Siduri, where he takes them on a fun adventure of shenanigans. RPR called on Microsoft’s volumetric capture team to create the hologram of Adam Lee. With holographic Adam Lee, various 3D digital assets, smart partnership for effective workflow, the Siduri wine bottle is brought to life. The objective of the Siduri AR application is to increase brand engagement and provide customers an unique way interact with their products. The experience is accessible through the QR code on the wine bottle label.
Immersive application for selecting Saatchi hosted art pieces
For the art lovers or those wanting to redecorate their abodes with beautiful pieces of artwork, will find value in Saatchi Art WebAR application, “View In A Room”. RPR developed an AR showcase app, where people could try out different art pieces on their wall. Utilizing 8th Wall’s WebAR platform, millions of art pieces by nearly 100k artists can be viewed without downloading any application. One of the largest e-commerce AR application to date. Giving people the ability to physically see how an piece of art will look in their homes or other places increases sales, reduces product returns and enhances the customer experience. And the fact there is no need to download additional applications makes for a smoother sales channel. “View In A Room” has re-imagined the e-commerce experience, giving costumers a more visceral approach to buying product or in this case, artwork.
Propelling stabilized AR experiences
What used to be seen only in science fiction, is now reality with dedicated XRists proving the value of augmented reality. After all, we already rely on heavy computing devices for our day-to-day activities. How about use that computational power to elevate the way we experience life. This is what Rock Paper Reality offers brands and people who connect with their captivating experiences. A studio that will be recognized from Around Your Screen.
Thank you for reading!
The arcade used to be the place people would go to have a visceral and tactile gaming experiences. It was the place to test your gaming skills against the public. Arcade’s were notorious for having “unbeatable” games, driving hardcore gamers to break the machine. But also a place where peers, friends and families could have a fun time. A vibrant culture was built around the arcade experience. What happened to the arcade industry? Where did the arcades go? Are the on the outskirts of society now? Just maybe, but with the emergence of VR arcade management platforms, arcades could once again be a popular place of social engagement and exploring new exclusive immersive experiences.
Location Based Entertainment Venues benefit from VR Arcade management platform
SpringboardVR, a Vertigo Games acquisition, is a recognized solution for setting up a VR arcade. When VR was realized with the release of the Oculus Rift and HTC Vive, there wasn’t too many VR marketplaces set up to easily find and experience VR content. This has been slowly solved with VR marketplaces like SideQuest VR. But still wasn’t quite solving the dilemma of serving LBE venues that could greatly benefit from VR tech.
LBE venues have the open space that many people may not want to invest in their own homes. VR can be experienced without consumers having invest in their own VR gear. These locations could also serve as a firsthand experiences that could lead to personal investment in VR gear. LBE venues would be the way cheaper alternative to theme parks. Ultimately being places of thriving social engagement and immersive gaming experiences.
Marketplace of experiences from SpringboardVR
Instead of venue managers having to figure out how to time VR gaming sessions or uploading new VR experiences for arcade goers, SpringboardVR provides an all-in-one VR management platform. In addition to the extensive SpringboardVR marketplace, in addition to HAZE VR, venue managers have access plenty of titles to curate from. Individual booth game installations are automated for added selected VR games. Meaning no manual game installs for each VR booth.
Session timing with Springboard’s VR arcade management platform
Time spent in sessions are automatically clocked, requiring no need to pull out the stopwatch. Automatic clocking helps with cost management since most of the game through the VR marketplace are pay-by-minute. This brings the quarter-to-play feature for VR experiences in arcades. Essentially, after initial setup, all VR booths connected to the SpringboardVR account is easily maintainable through a single VR management system.
VR management for educational institutions
The same platform for managing VR arcades can be used for education objectives. SpringboardVR makes it easier to curate VR content for curriculum plans, through their centralized educational VR marketplace. In-house licensed educators provide content lesson guides for seamless application of educational VR. As with the VR arcade management platform, content can be launched and monitored remotely. Content can also be restricted for each students for individualized lesson plans. Students are also able to request virtual assistance from the instructor without having to be in the same physical space. For cohesive learning, students can be launched in the same station simultaneously.
The sort of VR solution for education is truly revolutionary. Expanding the pace and efficiency at which students learn with gamification of education. Meaning more tactile and interactive learning, being guided by the instructor. Ben Wilkof states “SpringboardVR is the only way I know of to ensure VR runs smoothly and autonomously at our school… where students have to get in and out quickly.” A true statement to how SpringboardVR is impacting educational practices.
Springboard is propelling the future
SpringboardVR is a solid solution for managing VR experiences remotely. Making conducting business in VR effortlessly as well as enhancing the learning experience. What was being pondered as a use-case of virtual reality no too long ago, is now being proven with solutions that SpringboardVR offers. Maybe the next VR arcade you visit, you will see the power of SpringboardVR.
Thank you for reading from Around Your Screen!
Within the past few years, there has been a significant increase in production of extended reality(XR) applications. Through these endeavors to propel the XR industry, many use cases has emerged and been proven to be effective. Brands have found XR media to enhance brand engagement. Branded XR solutions provides exponentially more content real-estate for brands to tell their story and make informational content entertaining(infotainment). This allows consumers a more visceral experience when exploring products and services without them having to purchase and test-drive. Individuals have already utilized and produced XR when applying photo filters or live digital effects on video streams. This is easily seen on social media apps like Instagram and Snapchat. But there immersive experiences wouldn’t be as prevalent without dedicated development teams and XR enthusiasts pushing the bounds of XR technology.
Award winning studio enhancing brand strategy
MediaSquad is an XR production studio based in Austria. They have been a trusted for various branded XR solutions. Their immersive media solutions gained them the 2020 VR Enterprise solution of the Year award and Prix Victoria 2020 VR experience award. Making recruitment pamphlets interactive with quizzes or developing a full-scale virtual training environment is very much within their expertise. Best stated by the MediaSquad, “with great attention to detail, perfect user experience design and seasoned with a pinch of gamification, we create virtual presentations, trainings, showrooms and assessments.”
Branded XR solutions used for assessing job recruits
The BRP-Rotax job assessment virtual reality(VR) application is what won them the VR Enterprise Solution of the Year Award. BRP-Rotax turned to MediaSquad for assessing potential recruits on their production line. Manufacturing production lines have inherit risks, due to how fast and alert an employee has to be to keep to schedule. The VR job assessment provides BRP-Rotax real-time performance data on potential recruits. This reduces the risk of hiring an employee to see how they’ll perform on the job, reducing recruitment costs. It is a high-fidelity VR solution for assisting BRP-Rotax in filtering out applicants.
Immersive gameplay is part of MediaSquad’s repertoire
Though MediaSquad can develop high-end XR solutions for enterprise businesses, doesn’t mean they’re all work and no play. Mühle VR is an competitive VR game based on a German board game. Players are placed within a Roman inspired environment to face off. Each player receives 9 pieces in which they must strategically move around the board to eliminate the other players pieces by creating mühles, a.k.a. mills. A mill is created with 3 pieces either aligned horizontally or vertically. The winner is determined when an opponent only has 2 pieces left. Players have an option to compete against a computer or another person in VR. Mühle VR is available on the Oculus Store.
Branded AR solutions for educational handbooks
Since MediaSquad is an all-around XR production studio, they are also a trusted solution in augmented reality(AR) production. INNIO Jenbacher commissioned the squad digitally augment an educational book targeted towards young learners. The book presents pop-out mini-games, 3D models of engines and unlockable content exploring INNIO Jenbacher. There are achievements that can be attained. When necessary achievements are attained the learners will unlock the ultimate goal, Application Plus. This gamification of printed media makes for much more engaging learning experiences, verses viewing flat content. The educational AR book has been featured on Wikitude.
Trade fairs benefiting from branded XR solution
During the Career & Competence trade fair, the premium jewelry producer Swarovski had MediaSquad work on the Endless Facets AR App. Attendees could download the app and point their smart device towards a specialized wall, displaying various interactive data about the company. Data such as amount of water recycled from jewelry production and real-time location of sellers across the world can be viewed. The AR wall was an digitized pop-out experience, increasing brand engagement and enlightening attendees. This is the sort of branded XR solutions that all trade fairs should consider when enhancing their attendees experience.
There is still much to discover in the realm of XR. But seeing dedicated XR studios like MediaSquad, signifies that XR is becoming an valued solution for companies and brands to implement. After all, in the age of accelerating technology, it is only beneficial to elevate people’s day-to-day experiences. Interacting with brands, companies and individuals is part of those experiences. Now it’s time to embrace our endeavors with a little bit of XR.
Thank you for reading from Around Your Screen!